NIKE “V” IS FOR VICTORY
Over a brew i stumbled across this little number… The letter V as a symbol of the Nike campaign, entitled “V is for Victory.” Featured athletes, like the Ivorian Didier Drogba and joe cole, Rafael Nadal among others. A sign drawn on the chest and covered with dust for some ocher, dressed in a jacket to others. Check the images and vid below…
SHOVE IT UP YER ARSE!
A cheeky little war popped up within the advertising world during the world cup i believe. The top image was an attack by an Argentinean condom company showing what they were threatening to do to brazil before the match. The bottom image was a response after Brazil ended up winning the game comfortably 3-1 and came back with a very tongue in “cheek” response, now that’s advertising warfare!
BENCH WARMING…
A perfect place for a football fans full concentration, an amazing way of getting your message across, Aimed at a communications brand Telia that allows you to watch the Swedish premier league on your mobile phone. To explain this to the consumer they placed the teams all around the citys public bathrooms. Delivered perfectly by the ever perfecting swedish team over at Storåkers McCann.
SONY SHO3S…
Check out these bad boys… full control on the pitch, no pun!
This clever little ad delivered perfectly to you by New York`s TBWA. Theese fellas are of the top ten US-based agency networks and have a whopping 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands such as, Sony, Nissan, Apple, Visa and many more. They have a cabinet full of trophies and surely they have wont the world cup a few times too.. be sure to get your season ticket!
GET THE FOOT OUTTER HERE!
love this poster, and im a massive fan of several campaigns agains Racism within the beautiful game… i couldnt find much out about it appart thats its done by CLM/BBDO, Paris, France,
EVERY HOLES A GOAL!
Looking at this your gonna score at least once during the night, but it comes down to persission and aiming on this occasion. I love this whole new way to get your potential customer creativly interacting with your message, its a great example of well executed campaigne. It’s obviously not going to suit every type of product, but for a “macho type” sports event it’s going to get its message across in a very memorable way. However, I wouldn’t suggest you put it in a busy location, because challenge games could go on for a while. (though I guess most are playing with limited resources) But you know what boys and there toys can be like, it’s all about ego, and no ones going to want to quit on this one, dont even question the off sides or on the line cameras!
A FACE FULL OF BALLS!
A very tasty Nike campaign, BBDO, Buenos Aires, Argentina, ( booo Maradona). It reminds me the old Adidas campaign check it! more shots here too…
PITCH IN A BOX!
This genius of an idea was concocted by the people over at Publicis, in Singapore, China. Cleverly aimed at inspiring football-crazy kids to pursue their dreams of playing professionally. Why wasnt this around when i was a kid, joke! lol so this was a limited number of Nike shoeboxes that were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. Amazingly you could hear the crowd go wild when the box was opened. You godda love it…. I actually play in Nike`s too, send us a few pairs.. please??