“Everything is Practice”
Today Nike introduce the full length version of “Everything is Practice”, a short film with Spike Lee assistant coaching his sons soccer league at the Sara D. Roosevelt Park field in Chinatown, New York. Directed by Jake Sumner. Photography by Nabil Elderkin.
A BRAND, A LIFESTYLE, A TEAM CALLED…..
The infamous PIE N CHIPS F.C, so where it all began….. pie and chips you hear.. the giggles , the smirks.. “what”, “who”, “you cant name your team that” . Heard it all before.
Well it all began in the summer of 2006, a jobless summer of football, outrageous drinking (literally spent my redundancy in 2 months on beer) and meeting what has come to be a great bunch of folk i now call team mates. Through the natural up`s and downs on an international cup….. the laughter, the tears , the chants, cheers and heart break a natural bond is formed. Soon to arise after the Ronaldo and Rooney drama had dropped we all re-grouped and to cut it short pie and chips were established.
After a positive first season into a small league in Brooklyn we grew in stature and confidence. A nice feeling of the team to “fear” the team to “beat”. Reminiscing in my head hearing my grandad in the past quoting the lines from the likes of Don Revie and Billy Bremner when his team (Leeds utd) were the bullies of the game .. a team that relished upon this… with this said and my love, passion and admiration of Leeds united i decided the pies were to follow suit. Not a direct look alike or take on Leeds in the 70`s but a secret DNA.. an inner meaning to the choice of colour… the ball in the badge, font choice and layout. All from the era, all influenced by the “damned united”.
To show this i created a small mood board, referencing above and other attributes. From the ye old English grub where our name comes from to font and colour reference. All perfectly placed to create the new 2009 PIE N CHIPS F.C badge… GLORY GLORY PNC.f.C!
NIKE “V” IS FOR VICTORY
Over a brew i stumbled across this little number… The letter V as a symbol of the Nike campaign, entitled “V is for Victory.” Featured athletes, like the Ivorian Didier Drogba and joe cole, Rafael Nadal among others. A sign drawn on the chest and covered with dust for some ocher, dressed in a jacket to others. Check the images and vid below…
RESULT!
So a few days ago i was put on to a lil event that was goin on over at Reed Space by the giftd. It was only the official release party of the new Umbro England shirt… is that not crazy?? After numerous debates over the new shirt at England’s win over Slovakia on sat, after id watched the documentary and had knowledge of what had actually gone in the the process of this shirt, i was now in a position where i cud win one of these beauty’s! I went on the site, RSVP pronto and foot tapped anctiously all the way through the day till 6 o’clock.
Got there, wasn’t too busy and my mate Seany Mac had been there since the 4 o’clock opening, (free Carlsberg let me add) hence he was a bit worse for wear and was chin wagging the hell out of some poor photographer on my arrival. Soon after debs turned up and before you knew it the raffle was being drawn. I still foot tapping i sat staring at my “lucky” ticket hearing 5 or 6 random numbers and then realizing there were 2 more to go.. long story short debs won and i didn’t. 1 number away! Gahh!
After conversating with my new friend Niko, he firmly suggested i come back the next day for another bash at the raffle.. so guess what.. i did! i ran down after work, not as fast as the day before but i got there sharpish with the local celebrity smiler, karma-tastic. Beers in, raffle starts.. 3rd number in…209!! holy Fuck.. i won… cant believe it! Check out the pics peeps… you’ve godda love it! Lets just hope the shirt has the luck to take us all the way the the next star….
FONTALICIOUS!
Hand Made Fonts.. I was just put onto this buy the internet swag bagger THEGIFTD these influential type founders are an Estonia based design company HMF, Founded in 2008 by Vladimir Loginov and Maksim Loginov. They cleverly specialize in developing unique, untraditional fonts. Taking inspiration from everything that surrounds us. The website offers completed fonts that you can buy and use freely. Developed fonts are of such a high standard that they can be very widely used, from business cards to an outdoor advertisement. You can download pdf file (8Mb) with our portfolio of graphic design and advertisements.
We make ideas real through beautifully crafted design.
We believe good ideas can be applied to anything.
Please do not hesitate to contact us for more information.
Be sure to check them out, seriously vrey creative and quirky, thew will definitly place a smile where its ment to be!
Had to do it sorry… just because im a die hard fan and Leeds United are my god! (smirk)
CONFID3NTIAL IN THE SNOW!
Ok so if you didn’t know we at Confid3ntial are die hard Leeds united fans, As well as our lil Fixie escapades we play Football, yes that’s Soccer to you non conformers. We play regularly on week nights and weekends down at Pier 40 in lower Manhattan with other friends ( I might name drop for the first time… Conal, Russ, Rolo, Karma, Chunk, leeds nik, woody and a few of the lads from Your Vegas, Jonny and Coyle) though the year and up until last year had a team in a league in Brooklyn called Pie N Chips F.C, who knew!
Well last night was a little bit different, a life experience if I must say. Strolling up to the pitch (field) i see Coyle with a snow shovel (the pic above is not a shovel, its a goal upside down trying to clear the snow more efficiently.. clearly did not work) attempting to clear what was once a field, no chance.. I almost turned around, after all the fukker was near 3″ thick of fresh, soft, fluffy white snow, after a lil jog around id warmed up and we all decided to do the unforgettable..
8 on 8, in the snow like beach football at -2, woke up as stiff as a wankers hanky but i honestly loved it.. lets avit! I had to post, I know its a little off from what Confid3tial normally do. Check the pics!
SHOVE IT UP YER ARSE!
A cheeky little war popped up within the advertising world during the world cup i believe. The top image was an attack by an Argentinean condom company showing what they were threatening to do to brazil before the match. The bottom image was a response after Brazil ended up winning the game comfortably 3-1 and came back with a very tongue in “cheek” response, now that’s advertising warfare!
BENCH WARMING…
A perfect place for a football fans full concentration, an amazing way of getting your message across, Aimed at a communications brand Telia that allows you to watch the Swedish premier league on your mobile phone. To explain this to the consumer they placed the teams all around the citys public bathrooms. Delivered perfectly by the ever perfecting swedish team over at Storåkers McCann.
SONY SHO3S…
Check out these bad boys… full control on the pitch, no pun!
This clever little ad delivered perfectly to you by New York`s TBWA. Theese fellas are of the top ten US-based agency networks and have a whopping 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands such as, Sony, Nissan, Apple, Visa and many more. They have a cabinet full of trophies and surely they have wont the world cup a few times too.. be sure to get your season ticket!
GET THE FOOT OUTTER HERE!
love this poster, and im a massive fan of several campaigns agains Racism within the beautiful game… i couldnt find much out about it appart thats its done by CLM/BBDO, Paris, France,
EVERY HOLES A GOAL!
Looking at this your gonna score at least once during the night, but it comes down to persission and aiming on this occasion. I love this whole new way to get your potential customer creativly interacting with your message, its a great example of well executed campaigne. It’s obviously not going to suit every type of product, but for a “macho type” sports event it’s going to get its message across in a very memorable way. However, I wouldn’t suggest you put it in a busy location, because challenge games could go on for a while. (though I guess most are playing with limited resources) But you know what boys and there toys can be like, it’s all about ego, and no ones going to want to quit on this one, dont even question the off sides or on the line cameras!