ATC HAS BLOOMED!
A year and a bit has past and finally the lil store that hatched in the middle of South Beach Miami has finally asserted its self firmly in the sneaker store world! ATC was completely transformed into 1/3 sneaker shop, 1/3 art show and 1/3 lounge. The first official ATC Store event featuring the works of Big Doves, who you may know as the creator of Mi Gente’s infamous “Suck My Kicks” logo, paired with complimentary drinks courtesy of Belvedere Vodka, and Amp’d Energy Drinks, walla! The night was also extra special as it served as a mini-memorial and tribute to recently passed Miami graffiti legend, Oil aka Oiler, who passed earlier in the week. And ironically, the night of Big Dove’s art show was coincidently Oil’s birthday. A tribute canvas was displayed along with a pair of Air Force 1’s that Oil designed before he passed. Rest in Peace, Oil!!! If you didnt know me ant thegiftd designed it then you can read the original post here, if you did and your a Confid3ntial fan then grab a brew sit back and take a peep at a few pics taken from sneakertalk.com, store look amazing!!
ATC MIA …THE CONFID3NTIAL APPROACH!
CONFID3NTIAL collaborates with the amazing THEGIFTD and unleashes there talent in Miami…
The long awaited launch of the newly branded sneaker store ATC MIA finally arrives after a hell of a long delay! After a lot of air miles, blood, sweat, booze, tiered eyes, (a little bit of fifa `08) masking tape and profanities. I am very proud to announce that the ATC Store is now open!
The ever lovely GIFTD met with ATC back in 2006 to work on their logo and marketing collateral . Then in early 2007, collaborated with CONFID3NTIAL, master of diy Jimmy DiResta and the 3 boys behind ATC and began work on the store interior design, in-store and window graphics.
The concept behind ATC (and also their acronym) is Air Traffic Control. As a sneaker consignment store they are essentially “trafficking” limited edition goods from all over the world. Taking inspiration from airport graphics and terminology the aim was to convey this through all marketing collateral and subsequently the store interior.
THE MIAMI AUTHORITY ON LIMITED EDITION FOOTWEAR:
A Bathing Ape, Adidas, Converse, Jordan, New Balance, Nike, Puma and Reebok
THE MIAMI AUTHORITY ON SWANKY GARMS:
ALSO STOCKING, aNYthing, Boroughbred, Hellz Bellz, Married To The Mob, MIKE23, Recon and Subware
Located at 1601 Washington Ave. Suite 114
(16th St. btwn Collins & Washington) Miami Beach, FL 33139
Check out the store reviews on sneaker freaker, hypebeast, complex.com, frank151, men.style.com, taccato.com, sneaker me stupid, hauteconcept.com , labeledakiller and sneakerfiles.com
ATC MIA shop sneakpeak on “Day in the life of Jimmy Gorecki”
Day in the life of Jimmy Gorecki from SKUNKAPEFRIEND on Vimeo.