“Everything is Practice”
Today Nike introduce the full length version of “Everything is Practice”, a short film with Spike Lee assistant coaching his sons soccer league at the Sara D. Roosevelt Park field in Chinatown, New York. Directed by Jake Sumner. Photography by Nabil Elderkin.
NIKE “V” IS FOR VICTORY
Over a brew i stumbled across this little number… The letter V as a symbol of the Nike campaign, entitled “V is for Victory.” Featured athletes, like the Ivorian Didier Drogba and joe cole, Rafael Nadal among others. A sign drawn on the chest and covered with dust for some ocher, dressed in a jacket to others. Check the images and vid below…
EVERY HOLES A GOAL!
Looking at this your gonna score at least once during the night, but it comes down to persission and aiming on this occasion. I love this whole new way to get your potential customer creativly interacting with your message, its a great example of well executed campaigne. It’s obviously not going to suit every type of product, but for a “macho type” sports event it’s going to get its message across in a very memorable way. However, I wouldn’t suggest you put it in a busy location, because challenge games could go on for a while. (though I guess most are playing with limited resources) But you know what boys and there toys can be like, it’s all about ego, and no ones going to want to quit on this one, dont even question the off sides or on the line cameras!