A BRAND, A LIFESTYLE, A TEAM CALLED…..
The infamous PIE N CHIPS F.C, so where it all began….. pie and chips you hear.. the giggles , the smirks.. “what”, “who”, “you cant name your team that” . Heard it all before.
Well it all began in the summer of 2006, a jobless summer of football, outrageous drinking (literally spent my redundancy in 2 months on beer) and meeting what has come to be a great bunch of folk i now call team mates. Through the natural up`s and downs on an international cup….. the laughter, the tears , the chants, cheers and heart break a natural bond is formed. Soon to arise after the Ronaldo and Rooney drama had dropped we all re-grouped and to cut it short pie and chips were established.
After a positive first season into a small league in Brooklyn we grew in stature and confidence. A nice feeling of the team to “fear” the team to “beat”. Reminiscing in my head hearing my grandad in the past quoting the lines from the likes of Don Revie and Billy Bremner when his team (Leeds utd) were the bullies of the game .. a team that relished upon this… with this said and my love, passion and admiration of Leeds united i decided the pies were to follow suit. Not a direct look alike or take on Leeds in the 70`s but a secret DNA.. an inner meaning to the choice of colour… the ball in the badge, font choice and layout. All from the era, all influenced by the “damned united”.
To show this i created a small mood board, referencing above and other attributes. From the ye old English grub where our name comes from to font and colour reference. All perfectly placed to create the new 2009 PIE N CHIPS F.C badge… GLORY GLORY PNC.f.C!
LOVE FOR LE LABO……
When it comes to design and extremely clever branding, you cant beat this place.. “J`Adore” could not be more appropriate when it comes to describing Le Labo, be sure to stroll down Elizabeth St and give it a sniff!
CITYOFGODS….SON!!
I love this concept… Kenzodigi (Nam Jun Pak’s apprentice) spent hours Splicing together numerous music videos and movies to make one fantastic mind pleasing movie, “City of God’s Son” is an experimental hip-hop opera starring Nas, Jay Z, Ghostface, Biggie Smalls, Raekwon, Samuel Jackson, Delroy Lindo, and Laurence Fishburne. It is a crime drama/coming of age tale of three fictitious characters growing up in a crime ridden mythical city in a jungle.
Download the entire project and give it a proper viewing…. quality!