I am Confid3ntial, Wes Henstock. A certified Branding Specialist nobody really talks about...​ ( Wink )

So what is “brand”.
To be blunt, NO it’s not your logo, colours or fonts.
A brand is a personal and emotional response to a product, service or organisation. It’s the way your customers, aka your “Tribe”, react when they engage with it or the feeling that it leaves behind.
A brand lets your tribe know exactly what to expect from you and it will differentiate you and you’re offering from those nasty pound pinching rivals and competitors.

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A brand will define who you are, who you want to be and the way people perceive you. In essence It will paint a prefect detailed picture that your “tribe” will relate to.
A brand is what the customers say it is, not what you do.
Ya dig? If so then read on…

I secretly create brands that are strategically grounded, culturally relevant, and a little bit unexpected.

So, If you’re a fully-established company or a shiny new start up chomping at the bit, there’s no hiding it, you’re about to expose something great to the big wide world for it to see in all its glory. 
Let’s collaborate and guide you on your journey to revealing your greatness through a blend creative passion, strategic insight and off the record ideas, delivering your brand to a more meaningful, effective and impactful destination. 

Let's create position launch build reposition grow design make fucking amazing brands through...






Pain Points







Logo & Identity

Brand Toolkits

Style Guides

If I could give Confid3ntial an infinity of stars I would! Wes keeps up with any and everything necessary to brand your business. He is thorough and cares about what is being created. He gives attention to every detail and the end result is beyond what you could even imagine.

Noreen Wall Founder of Create{Her}

Went above and beyond to create modern, distinctive designs. Responded quickly and delivers an impressive selection of ideas. Will be working with them again much more in future!

Nick Entwistle Creative Director and Founder of the Bank of Creativity

Working with Confid3ntial was a pleasure start to finish. His ideas are unique and fresh yet refined and authentic. Great guy and incredible finished product. Can’t recommend him enough!

Miles Kent Founder Of Signal Flare Studios

Confid3ntial took time with us and always offered ideas and the creative juices were always flowing. We would definitely recommend him for all your design needs.

Scott Marsh CEO & Founder of Respectful Care
The clients who found me:
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