OTB COACHING
More Than Just A Number
Brand Strategy + Brand Identity + Uniform Design + Apparel Design + Social Media + Graphic Design + Print Design
OTB Coaching is a dynamic football coaching company dedicated to nurturing young talent both on and off the pitch. Specialising in holistic development, OTB Coaching offers tailored programs that combine physical training with mental coaching, ensuring
well-rounded growth for children, schools, and teams.
Industry:
Sports
Education
Wellbeing
Client:
OTB Coaching
The Request:
The challenge was to create a brand that transcends the traditional coaching model, emphasising the philosophy that children are more than just numbers in modern-day sports and society. OTB Coaching needed a brand identity that would resonate deeply with communities, inspire engagement, and highlight their commitment to personal and athletic growth.
The Response:
We developed a comprehensive brand strategy that articulated OTB Coaching’s unique approach and values. This strategy informed the creation of a distinctive brand identity, including uniform and apparel design that players could wear with pride. Additionally, we rolled out an effective social media and print design that communicated the brand’s core messages and engaged a broader audience. The designs reinforced the ethos of individual attention and the importance of mental well-being alongside physical prowess.
The Return:
Since the rebrand, OTB Coaching has significantly expanded its influence, supporting local communities and launching a Mindset Academy. This initiative has been crucial in nurturing personal development for children and teams, ensuring they thrive both in sports and life. The new brand identity has helped OTB Coaching stand out in a competitive market and has been instrumental in their continued growth and success.