PAUSED.COM
Embrace Every Age
Brand Strategy + GTM Strategy + Brand Identity + Product Architecture + Naming + Packaging Design + Graphic Design + Web Design
Client:
Industry:
Wellness
Startup
Brand Strategy + GTM Strategy + Brand Identity
+ Product Architecture + Naming + Packaging Design + Graphic Design + Web Design
Client Challenge:
The primary challenge for Paused.com was crafting a brand that could change the narrative around menopause, encouraging men and women alike to embrace this 'second act' of life. The brand needed to be a statement for change, providing a space where voices are heard and discussions about menopause are conducted without shame or discomfort. This involved tackling societal taboos and promoting a more open, supportive dialogue about the natural, albeit often challenging, changes experienced during this period.
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Our Solution:
The strategy began with a comprehensive brand workshop working alongside Ash Rathod of DFC Studio and Martin Zarian of Factory39, focusing on the core purpose: "Transform how mid-life ‘feels’." The semi-colon, a key element of the visual brand identity, symbolised pause, reflection, and continuation, essential aspects of navigating menopause. This foundation helped
Winning State:
Driven by strategic and creative guidance, Paused.com not only secured significant investment but also established a robust presence in both UK high street stores
( Exclusive deals with Boots ) and global markets within just 12 months. More importantly, the brand has cultivated a vibrant community and become a trusted resource for individuals experiencing menopause. Paused.com’s journey from strategy to shelf exemplifies the impact of purpose-driven branding in creating meaningful connections and encouraging a supportive dialogue around menopause.
Hilary Leam
Co-Founder | Paused.com
Confid3ntial brought a fresh, creative perspective to our branding journey. Their team’s passion and expertise transformed our ideas into a powerful brand identity that truly stands out. From strategy to execution, they were inspiring partners every step of the way.