TATE & LYLE
Global Ingredients. Unified Identity.
Brand Activation + Internal Presentations + Pint & Digital Ingredient Information Brochures + Internal Brand Collateral
Client:
Industry:
Food &
Beverage
Brand Strategy + GTM Strategy + Brand Identity
+ Product Architecture + Naming + Packaging Design + Graphic Design + Web Design
Client Challenge:
Tate & Lyle had undergone a rebrand that needed to be activated internally and externally, ensuring its refreshed identity would resonate with employees, stakeholders, and customers alike. The challenge was to translate the rebrand into cohesive, engaging materials that communicated the company’s heritage, innovative spirit, and global impact.
Our Solution:
We delivered a comprehensive brand activation strategy to support Tate & Lyle’s rebrand. This included designing internal presentations to communicate the brand’s new direction, ingredient information brochures in both print and digital formats to showcase the company’s products, and a variety of internal brand collateral. By focusing on clear messaging and consistent design, we ensured that the rebrand was seamlessly integrated across all touchpoints.
Winning State:
Our work helped Tate & Lyle establish a strong, unified identity that aligned with their strategic vision.
The internal presentations inspired employees to embrace the rebrand, while the brochures and
collateral strengthened customer relationships by effectively communicating the company’s innovative product offerings.
Nutrition Researcher | Tate & Lyle
The brand activation work brought our new identity to life in ways that resonated across our global team. From internal presentations to ingredient brochures, everything was seamlessly aligned with our vision. The team’s ability to distill complex ideas into clear, engaging materials was invaluable."